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Top five tips for PR people to improve their productivity

Working at a PR agency, it is not uncommon to be juggling several clients at once and have tasks thrown at you left, right and centre. So it is important during busy periods to remain productive and ultimately GET SHIT DONE.

Below are my top tips that I used to help keep myself productive and working efficiently…

Get shit done. K?

1. Step away from the computer

No matter how busy you feel you are it is important to take breaks throughout the day. I often go for a quick walk around the block to get moving and to focus myself. You can’t always be working at optimum productivity so aim for working in short bursts at productive times. The important thing is to give your head a breather, especially if you are working on multiple accounts. You will be surprised at how much more productive you feel after a five minute break. Read the full story

The ten commandments of media pitching – top tips for winning over journalists

I was hoping for a stone tablet and a chisel when I was asked to write about the Ten Commandments, but alas… a laptop in Starbucks it is. So fix up, look sharp and hereby abide by these ten rules for not pissing off journalists.

1. Become a media junkie.

Not quite the same kudos as an AA meeting but you’ve got to love reading the papers, watching the news, immersing yourself in the latest mags to really understand the whole PR game.

Read ALL about it

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Five things brands can learn about social media from Gus the Fox

Gus the Fox

Navigating the heady world of social media can be a challenge, especially for brands. How do you make sure your brand stands out and build a community of true advocates? This week we’ve been looking to the wisdom of flea-ridden Twitter celeb Gus the Fox for insight into how to hone your social media strategy to ensure infamy ensues. Read the full story

The (anti)social media guru

In the line of work I’m in, I get asked all the time about what brand or organisation runs the best social media profiles. Until February this year, the answer was a simple one: Rastro Bar.

Not heard of it? Well, that’s because it was only a tiny bar on Calle de Mira el Sol in Madrid; with one foul-mouthed Liverpudlian barkeep by the name of Bryn Gorry. As well as being in charge of the beer, the food, the ukelele and the swearing, Bryn took the helm of the bar’s social media with gusto. Immediately, he became a pioneer of anti-social media marketing – a sort of Fosbury Flop of the digital marketing world so incredibly weird that it really worked (by ‘worked’ I mean kept me and the other faithful Rastronauts entertained). Read the full story

And the winner is…

Manifest London Best Consumer PR Campaign of the Year

…Manifest London (of course)!

Invited by The Grocer to “Validate your FMCG credentials” via its annual Advertising, Marketing, and PR Awards, we obliged by putting forward BrewDog campaign, ‘Hello, My Name is Vladimir’, for ‘Best Consumer PR Campaign of the Year’. And we won! Woo hoo!!

Recognised by the judges for its outstanding results, ‘Hello, My Name is Vladimir’ is the world’s first protest beer and was launched to coincide with the Sochi Winter Olympics in February 2014. Satirising Russia’s anti-gay laws and sarcastically declaring that it is ‘Not for Gays’, BrewDog declared its support for LGBT communities and donated a percentage of its profits to international human rights charities. Read the full story

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