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Twitter to introduce contextual advertising?

So, today I noticed that a new box has appeared on my Twitter account, neatly tucked underneath my friends/follwers numbers. Although at the moment it’s a pretty benign ‘Twictionary’ entry – it’s quite clearly a first step towards monetizing Twitter through display advertising.


Although currently masquerading as a tidy little tool to learn more about Twitter services (from searches to widgets) it is blindingly obvious that this hyperlink-enabled little box represents the future of Twitter. A future where perhaps it might actually make some money.

Wadja recently introduced contextual advertising to SMS messages through its message ads, and you would imagine that adverts that relate to your last tweet (in the model of Google Ads) could result in a pretty high clickrate. One to keep an eye on methinks.