16th September 2009
via trendstream.net
This presentation provides some great top-level insight into the changing habits of web users. Particular highlights include the rising popularity of video content online (and the relevant drivers for this) and the channels of brand communication that are popular with users.
This is by no means the only presentation offering statistics like these, but there is certainly a common theme among them all: brands that aren’t engaging online are missing the growing commercial opportunities and are falling behind.
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