12th October 2009
HARMAN technology is a client that often brings an interesting creative challenge – and this one was no different. Arising from a specific requirement for the unique Camera Imago 1:1 (not only the biggest existing camera in the world, but the biggest mobile ‘full-figure’ self-portrait camera), HARMAN asked Manifest to produce a brand and packaging for a new Black and White Photo-product called Direct Positive Paper.
Used in this ‘Walk in Camera’, Direct Positive Paper takes a direct positive image (equivalent to a slide film) of the person who is in the camera and creates images that have a real ethereal quality. The pictures really are stunning and it was essential we captured the same qualities in our concepts for the Direct Positive Paper.
The product is also to be sold to Pin Hole camera enthusiasts, as the process is extremely similar to the Walk In Camera, and with the same, beautiful results.
Above is the chosen mark for the brand – designed to represent the pin-hole and the ethereal nature of the shots it takes. We’re currently working on the boxes for these as well as a stand alone micro-site. All take a heavy influence from the works of Otl Aicher and Emil Ruder. We’ll keep the blog updated with further projects for this brand, as it’s definitely one of the more unique briefs the creative studio has had in a while.
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