9th March 2010
HBO's Hung debuts in New Zealand
Well endowed men and women have been the focus of ad campaigns since, well, forever – but rarely are billboards more provocative than this.
Whether you like it or not, this billboard is causing a storm in New Zealand where is was erected to promote HBO’s new series, Hung. Billboards for TV shows are so often the dullest dual-carriageway fodder, but this makes a welcome change – it’s creative, effective and controversial. Well done Colenso BBDO for a terrific execution, but the real congratulations go to the network, which had the balls (sorry) to go with it.
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