31st January 2012
Twitter is today’s PR weapon of choice. Spontaneous and direct, a tweet scythes through the traditional layers of media activity like a knife through butter, paradoxically personal and public at the same time. Unsurprisingly, businesses and marketing and PR agencies across the land are furiously tweeting to unlock the full commercial potential of the medium, many employing ingenious strategies to promote their clients. However, sometimes the best way to see how social media such as Twitter really works is to study those who use it solely for their own purposes; those seeking to give the public access to their personality in a way that might not otherwise be available.
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