From the amount of column inches the subject has generated over the last few months, I think most people know that we are in the midst of a serious cyber battle. The battle, fiercely fought by the biggest of the tech big boys – Google, Amazon, Apple, and Facebook – is to take up our time, our mouse clicks, our networks and, most importantly, our personal information.
Twitter is today’s PR weapon of choice. Spontaneous and direct, a tweet scythes through the traditional layers of media activity like a knife through butter, paradoxically personal and public at the same time. Unsurprisingly, businesses and marketing and PR agencies across the land are furiously tweeting to unlock the full commercial potential of the medium, many employing ingenious strategies to promote their clients. However, sometimes the best way to see how social media such as Twitter really works is to study those who use it solely for their own purposes; those seeking to give the public access to their personality in a way that might not otherwise be available.
In a quiet corner of a state-of-the-art gym facility in Finsbury Park, I found myself sat propped against a wall and panting. Ciaran, the personal training expert who had kindly offered to help my weedy frame through an hour-long taster session, hovered before me with apparently undimmed enthusiasm. I’d completed the mini circuits and learnt how to correct my crooked posture, but I still had my warm-down stretches to come. The easy bit…surely the easy bit?
We’ve all been there; you’re just taking a gentle stroll down the shops on an overcast Saturday morning when a troupe of fully costumed flamenco dancers suddenly burst into synchronised song and dance. No? Well, if you happened to be in Leeds city centre a few weekends ago, you may well have experienced exactly that. Hot on the heels of the Windsor event (see below) the La Tasca Flamenco Flashmob struck Leeds.
As a means to publicise the new concept/menu of the La Tasca restaurant in Leeds, Manifest organised a crack team of Flamenco dancers to storm three locations across the city with handclaps, foot-stomps and olés. Over an energetic hour, Millennium Square, The Light complex and Briggate were all subject to quick-fire, spontaneous Spanish dance.
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BlogCatalog
4th April 2012
