You may have seen here that Manifest recently won the PR account for BrewDog – a barnstorming beer brand that is shaking the dust from the UK beer market. I don’t think we’ve ever enjoyed putting together a proposal so much – so we thought we’d share with you some pics we took of the proposal being put together at the Manifest offices before being dispatched to Scotland. At Manifest, we all get involved with every brief – so designers help bring PR concepts to life and the PR team provides the required wordsmithery for design projects.
BrewDog is not a shy and retiring brand by any stretch of the imagination – and we knew it was going to be a pretty competitive pitch process – so we decided to go out all guns blazing in terms of both design and content…
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We in the Manifest studio spend a lot of time browsing the web for inspiration. Here’s three of the best links from this week.
Si Scott Studio.
Seems like years have gone by since he’s updated. Now he has and his site’s still full of the amazing, mind blowing work we’ve become accustomed to.
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Last month I chipped in my two-penneth about what fonts we’ll all be seeing a bit more of in the new year. Well, it’s a brand new year, and my word new fonts and new type trends have just kept on coming.
This week has seen the launch of Commercial Type. A joint venture between Paul Barnes and Christian Schwartz, who have collaborated since 2004 on various typeface projects, most notably the award winning Guardian Egyptian. Type foundries are kind of the unsung heroes of the industry, toiling away thinking about ligatures, with most of the attention and glory going to cutting-edge designers who dabble in type.
Now – i’m using ‘dabble’ very loosely here, as I love Non-Format’s experiments with type (especially OTTO), and Si Scott’s ‘Hunter‘ is fantastic.
BUT. I am never going to use these on anything I lay my hands on between 9 and 6. What’s great about Commercial Type is it’s place in modern day corporate design. Most of the faces available here are a refreshing alternative to the Helrutiger escape route, most of us are guilty of taking (I need to design a logo. If I use Helvetica, my work will be considered clean and tight).
I’m particularly fond of the Stag collection and it seems that 2010 is going to be the year of the slap serif. It’s been coming for a long time. Check out Adelle from FontShop. Packs a punch.
Another foundry brought to my attention this week is Radim Pesko. According to the website “RP is new small scale digital type-foundry established in 2009 by Radim Peško. The foundry is focused on development of typefaces that are both formally and conceptually distinctive.”
Personal favourite has got to be the Mercury font.
If you’ve got to this point of the post, you’re either my mum, wife or a fellow typophile, so well done. Here’s some freebies.
Smashing Magazine’s 25 New High Quality Free Fonts (check PT Sans & Tribbon above all else).
P.S. Ever seen a font and not known what it is? Here’s the handiest resource you’ll find this side of a glyph.
I don’t care that it’s in German. I want this clock.
The Finished Article
A new year means a new calendar, and what else would be adorning the Manifest Studio wall than the LDNnudetech 2010 calendar. It arrived, as promised, just before Christmas, and looks fantastic. Now, we’d only seen a couple of pages on press (see below), so had an idea about how good it was going to look, but, wow – we’re all very happy with the end result.
We’ve already done a couple of exhaustive posts on this project before, so we’ll keep this one brief (word-wise). Below are a few shots that sort of fill in the gaps between the Leap Anywhere ‘Making of Video’ and the calendar you’ve bought because you’re a nice person who saw this whole exercise the way it should have been seen. As an opportunity to raise a shed load of money for a great cause.
There are still a few left in stock at Firebox, so what are you waiting for? Buy one!
Calendar on press at Waddington & Ledger
Calendar on press at Waddington & Ledger
First proof arrives at Manifest...
...and goes on our Christmas Night out for a good 'Proof Read'.
Kudos from Milo
Miss March - Poppy Dinsey
Miss June - Hermione Way
Rogue's Gallery
7th July 2010
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