2nd November 2010
Innovative electronics retailer SANYO has been a client of Manifest London’s since January and alongside marvelous music competitions and snowboarding spectacles, we have always jumped on exciting opportunities to get the brand showcased. As part of the campaign we’ve conducted a celebrity outreach programme, which has already seen Xacti cameras in the hands of Skins star Nicholas Hoult, Hollywood star Claire Danes and the (gorgeous) TV presenter, George Lamb.
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So when a friend of mine announced he was styling the X Factor finalists for the live show, a little light appeared above my head. Next thing, I was writing a note to Cher Lloyd and sending my friend off with a swanky new camera to give to our favourite contestant. The net evening, an email arrives with an abundance of pictures featuring an ecstatic Cher and her new SANYO camera. Amazing – just a bit of quick thinking and next thing we know, we have some priceless images to share through the Xacti Facebook and Twitter presences we manage.
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I know it’s only a small thing, but it’s the sort of five-minute moment of inspiration on a Friday that makes for a lot of smiles on the Monday morning.
Cher Lloyd is grinning, SANYO was happy and (as massive fans) we loved it too. Win.
Innovative electronics retailer SANYO has been a client of Manifest London’s since January and alongside marvelous music competitions and snowboarding spectacles, we have always jumped on exciting opportunities to get the brand showcased. As part of the campaign we’ve conducted a celebrity outreach programme, which has already seen Xacti cameras in the hands of Skins star Nicholas Hoult, Hollywood star Claire Danes and the (gorgeous) TV presenter, George Lamb.
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