Spinning the Web

You may have seen here that Manifest recently won the PR account for BrewDog – a barnstorming beer brand that is shaking the dust from the UK beer market. I don’t think we’ve ever enjoyed putting together a proposal so much – so we thought we’d share with you some pics we took of the proposal being put together at the Manifest offices before being dispatched to Scotland. At Manifest, we all get involved with every brief – so designers help bring PR concepts to life and the PR team provides the required wordsmithery for design projects.

BrewDog is not a shy and retiring brand by any stretch of the imagination – and we knew it was going to be a pretty competitive pitch process – so we decided to go out all guns blazing in terms of both design and content…

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Dear Pepsi & Pringles. This is how you get people psyched about a World Cup. Wieden + Kennedy blow everyone’s mind with a great 3 minute plus ad. Not even the inclusion of the brattish Ronaldo can take away from its genius. Nor the fact that Ronaldinho’s not in the Brazil squad. But Lucas is (hang on, that’s an entirely different blog post…)

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I don’t care that it’s in German. I want this clock.