Twitter is today’s PR weapon of choice. Spontaneous and direct, a tweet scythes through the traditional layers of media activity like a knife through butter, paradoxically personal and public at the same time. Unsurprisingly, businesses and marketing and PR agencies across the land are furiously tweeting to unlock the full commercial potential of the medium, many employing ingenious strategies to promote their clients. However, sometimes the best way to see how social media such as Twitter really works is to study those who use it solely for their own purposes; those seeking to give the public access to their personality in a way that might not otherwise be available.
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“Ah, Facebook…”
This is the usual response I get when conducting social media training sessions with PR teams and I mention the world’s number one social network. Unfortunately that all-too-familiar ‘I know about Facebook’ grin is usually just a symptom of one of the most prevalent myths in PR today: that using Facebook every day means you know how to use it on behalf of a brand.
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The delicious icon is made up of the four key colours of HTML.
Delicious, or del.icio.us as it used to be known before it was revamped when it was bought by Yahoo! in 2005, is a social bookmarking site. Now, there will probably be 10% of you nodding your head saying, “yes, I know that already thanks,” But the vast majority are still getting to grips with social bookmarking (certainly compared with the numbers embracing social networks). The fact is that not only are social bookmarking and folksonomy tools the most useful things you’ll ever use during a day’s browsing, they also have a wealth of opportunities for brands looking to tap into the communications potential of the web. Read the full story
31st January 2012
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