This video is the fourth in a series of annual reports on media convergence. The statistics are great (although very USA-centric) and the message is clear – the social media revolution is no longer ‘the next big thing’, it is a phenomenon happening now.
The most interesting soundbite it pulls out suggests that what fits inside our pockets now will, in 25 years, fit inside a blood cell.
What do you think?
Posted via web from Manifest Communications
This presentation provides some great top-level insight into the changing habits of web users. Particular highlights include the rising popularity of video content online (and the relevant drivers for this) and the channels of brand communication that are popular with users.
This is by no means the only presentation offering statistics like these, but there is certainly a common theme among them all: brands that aren’t engaging online are missing the growing commercial opportunities and are falling behind.
Posted via web from Manifest Communications
Stribe is a new plug and play programme that allows you to create a customised social network that sits alongside your website – allowing your visitors to connect and engage with each other, as well as with your content, without leaving your site.
Stribe is a finalist in the this year’s Techcrunch50 and looks set for success, at least in the short term. This is a concept that many organisations will love – but it will be the uptake from website visitors that will determine its success.
Bespoke social networks are nothing new – Ning has made them easier than ever to create – but Stribe is the first option we’ve seen that attaches a network overtly to an organisation’s website content. Indeed, the innovative interface could add a lot of value for Ning if they were to look at partnering (or even purchasing) the start-up.
The opportunities are vast, but there needs to be careful thought around the purpose and policing of such a network in order to make it attractive to join and revisit. Also, with current online successes such as Posterous aggregating online identities rather than creating new ones, Stribe is going against the grain to some extent.
Interesting to see who takes it on. We might even try it out on the Manifest London website so keep your eyes peeled.
Posted via web from Manifest Communications
Check out this cool interactive map of the world – highlighting the dominant social network in each country. It would be much more useful if it had a ‘leaderboard’ of networks for each country and membership numbers etc, but surely that’s a matter of time (in fact, clicking through to the data set shows it really is embarrassingly top-line – but the possibility for doing all of the above appears to be there).
Unsurprisingly the map is dominated by Facebook, but it’s interesting to see where other networks have a stronghold.
‘Many Eyes’ is something I’m going to check out in a bit more detail too…
The latest study from the Pew Internet and American Life Project says that 11% of all adults use Twitter. Well, 11% of all adults in America use Twitter. Well, they use Twitter or update their status online (using Tumblr, Friendfeed or somesuch).
The study offers some great insights but I presume UK stats would be much different in terms of traffic. For instance, Twitter use has increased only 2% since November last year (which the report seems to think is a big growth) but I’m betting UK Twitter growth is much bigger over the same period.
Anyway, the real insight for me was the picture it paints of the average Twitter user – something I think (though happy to hear arguments to the contrary) that won’t be so influenced by the geographic divide. Some of the key stats include:
So there you go. Tweeters don’t look like geeks at all. Honest. Now all that’s left is for someone to do this sort of study in the UK. Or maybe one exists and I just don’t know about it. Feel free to leave comments with links to other useful/interesting/geeky social media demographic studies.
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BlogCatalog
18th September 2009
