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And the winner is…

Manifest London Best Consumer PR Campaign of the Year

…Manifest London (of course)!

Invited by The Grocer to “Validate your FMCG credentials” via its annual Advertising, Marketing, and PR Awards, we obliged by putting forward BrewDog campaign, ‘Hello, My Name is Vladimir’, for ‘Best Consumer PR Campaign of the Year’. And we won! Woo hoo!!

Recognised by the judges for its outstanding results, ‘Hello, My Name is Vladimir’ is the world’s first protest beer and was launched to coincide with the Sochi Winter Olympics in February 2014. Satirising Russia’s anti-gay laws and sarcastically declaring that it is ‘Not for Gays’, BrewDog declared its support for LGBT communities and donated a percentage of its profits to international human rights charities. Read the full story

Watch: We are Manifest

Here is a little snapshot of what Manifest London has been up to recently. From creative PR campaigns to viral video content we’ve been busy. Check out the video for Fright mobs, hangover taxis, liquid fry ups, dance Fridays and much more…

Enjoy!

Five tips for turning Twitter followers into advocates

 

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In a world where social media speaks louder, truer, and most importantly faster than any magazine, newspaper or website, brands of all shapes and sizes are beginning to incorporate engagement with their online communities as an integral part of their marketing strategy.

Brand advocates are individuals (often customers) who talk favourably about a brand or product, and use their online presence to share opinions and pass on positive word of mouth messages to others. They care about keeping the brands they love on the right track, and they’ll be the first to voice their opinions if they aren’t happy with the way something works out.

With ease of access to multiple social platforms including Facebook, Twitter and Instagram for direct online engagement, the influential power of individuals as brand advocates is now greater than ever before. The opportunity for a business to build relationships with these advocates therefore provides an invaluable source of marketing, to inevitably increase visibility and awareness for any brand. Read the full story

From stuffed Squirrels to tins of Mortal Terror – A year in the life of Manifest

‘Tis the season to get all nostalgic, so as we hit December I have compiled the first ever Manifest review of the year. It’s been a crazy one, including the world’s smallest HD camcorder, the world’s most alcoholic beer, the world’s smallest protest and the world’s first monster supply store. So, without further ado – here are Manifest’s highlights of 2010:

Naked geeks

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Tasting your brand.

So if you didn’t see my head-swelling welcome in the Manifest London news last week… why not? I kid.  However, it’s no joke that I am a bit of a smitten kitten with this company.  From London to Huddersfield and beer tasting to solar panels, it’s been one hell of a week.

drowning

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