Twitter is today’s PR weapon of choice. Spontaneous and direct, a tweet scythes through the traditional layers of media activity like a knife through butter, paradoxically personal and public at the same time. Unsurprisingly, businesses and marketing and PR agencies across the land are furiously tweeting to unlock the full commercial potential of the medium, many employing ingenious strategies to promote their clients. However, sometimes the best way to see how social media such as Twitter really works is to study those who use it solely for their own purposes; those seeking to give the public access to their personality in a way that might not otherwise be available.
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Oops – another Twitter episode for the blooper reel. One of Fox News’ verified Twitter profiles @FoxNewsPolitics was hacked today (probably by Script Kiddie according to the Beeb) and proceeded to announce the (fake and frankly tasteless) assassination of President Barack Obama. Ouch.
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So if you didn’t see my head-swelling welcome in the Manifest London news last week… why not? I kid. However, it’s no joke that I am a bit of a smitten kitten with this company. From London to Huddersfield and beer tasting to solar panels, it’s been one hell of a week.
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So, it’s been a hectic week in the Manifest office. Fresh from making headlines everywhere with the launch of BrewDog’s The End of History, we stripped to our pants in Piccadilly Circus to donate our clothes to Oxfam on behalf of Arkº. In fact – it’s a bit too hectic – which is why we’re trying to hire some more people on the PR team in London! The positions we need to fill as soon as possible are:
Senior Account Executive / Account Manager (London)
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2010 has started with a bang for Manifest. So much so that we’re looking to expand our team. Read the full story
31st January 2012
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