Cleo
Public Relations
Overview
You've heard about our revamp of Club Cleo's website which saw the brand take on a new super sophisticated persona. Well now a brand new chapter has begun with the launch of the Cleo Class social media outreach programme.
Execution
Seeing Cleo's online presence take on a more conversational, transparent and personal feel, we're aiming to make Club Cleo the perfect social hub for all things health and beauty. Our Cleo Class pupils (aka the Manifest PR girls) will be putting their heart and soul into building relationships with beauty bloggers, journalists and potential customers in the social media sphere.
By integrating communication, real experiences, relevant advice and information, the Cleo Class will help to attach Cleo products to their application, enhance 'sharability' of content, incite personal recommendations and optimise seasonal sales opportunities for the brand.
Summary
Come and show your support by joining the Cleo Class on Twitter (@ClubCleo) and Facebook (Facebook.com/ClubCleo) to learn top beauty tips and experience exclusive news and offers first hand.
