Genuine Holset Ad Campaign.

Cummins - Genuine Holset Ad Campaign

Creative

Description

With a lot of counterfeit turbo charges on the market Cummins wanted to develop a campaign to highlight the dangers of choosing fake products and looked to Manifest for the solution.

Execution

A number of options were developed for this campaign but the client chose the option with the strap line 'If it doesn't say Holset. It won't perform like a Holset.'

Genuine Holset Ad Campaign [1]