Dunlop Adhesives - Dunlop Rugby Promotion
Digital Media
Overview
The pitch is booked, the tickets are bought and the transport and hotel are sorted, but who's going to be the lucky winner? This month we've been working with longstanding client Dunlop Adhesives to develop its latest sporting competition for its customers. One lucky winner will receive a pair of Six Nations rugby tickets to watch England vs. Scotland at the infamous Twickenham stadium, plus travel and accommodation.
The competition will run across a selection of Dunlop Adhesives' products as an on-pack promo where customers will type a code into a dedicated Dunlop rugby microsite, both designed and created by yours truly, for a chance to win the top prize, as well as hundreds of other prizes such as iPod Shuffles, beanie hats and leisure vouchers. We'll also be spreading the word through PR to encourage builders to roll up to merchants nationwide!
