Floor Leveller Launch.

Dunlop Adhesives - Floor Leveller Launch

Creative

Description

With a series of planned unveilings in 2010, the launch of Dunlop Adhesives' new Floor Levellers range was first on the list of big announcements. To mark the product launch, Dunlop wanted to implement a direct mail campaign to target the builders’ merchants sector.

With that in mind, Manifest devised the "It's time to Level the Playing Field" campaign. The idea was linked to Dunlop's heritage in sport but at the same time was used to promote Dunlop's philosophy of supporting merchants with not just a product but a package. The design and copy centred on a football theme with the promotion also included a branded spirit level as a handy gift.

Manifest's creative team previously designed a teaser advertising campaign along with merchant focused PR to reveal the new product range which launched in February 2010.

Floor Leveller Launch [1]