Digital Media
Unable to trade Harman inkjet products by association with the ILFORD brand, HARMAN technology wanted to structure an e-commerce site in such a way as to avoid this problem. HARMAN express was the answer.
The new online store offers simple, fast and convenient delivery on Ilford Photo and Harman Photo brands. Stocking both inkjet and black and white analogue photography products, the website, overlooked by Manifest's creative team is officially available to customers throughout the UK from the beginning of September.
Far from trying to detract from the sales of retail outlets on the high street, Harman technology's primary aim is to make its products more accessible, particularly to those from Photo Education and the Visual Arts.