The Art of Good Advice Campaign.

HBOS - The Art of Good Advice Campaign

Creative

Description

HBOS plc is the umbrella company formed by the merger of The Halifax and The Bank of Scotland. Manifest has been involved in numerous branding campaigns, with this one focussing on the Advisory Sales Division. Providing a challenging brief, HBOS were looking to establish themselves as a leading player in the UK’s sales investment sector.

As this market is all about giving the best guidance, Manifest focussed the campaign on 'the art of good advice' which links perfectly to the service offering whilst allowing for an innovative and effective creative treatment.

A hugely successful campaign that met the HBOS vision - to be seen as a leading financial services company that not only offers a great portfolio of products, but even more importantly provides the best advice. The extensive campaign was used in advertising, direct mail, literature and web presence.

Deliverables

Brand Control, Graphic Design, Advertising, Direct Mail, Multimedia
The Art of Good Advice Campaign [1]