Northgate brand options.

Northgate brand options

Creative

Description

Longstanding client, Northgate, had a presence on a national scale but through a number of regional brands. The task in hand was to take advantage of the scale of the company and brand it under one name, to portray one clear and concise message to its audience at all times.

Manifest was responsible for a brand refresh of the Northgate identity, seeing the brand move from a disparate organisation to one that is now represented by one powerful brand, one logo and one strong brand message. Only one option from a fleet of three could get the backing - here are the other two which could ran out of gas.

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