After a full company re-brand by yours truly, longstanding client, Northgate, approached us with a view to promoting its services to specific sectors through a series of regional campaigns.
Doing a bit of data-analysis work and researching the strengths and weaknesses in each region, we developed the first campaign, which targeted the construction industry in the North West, a region where Northgate has just over 50% market share (leaving 48% still to hit).
From the research, we found that there was three areas of weakness in this sector, so our all encompassing 'Work with us' strap line really hit the spot!
The new fun loving characters, which were recently introduced through Northgate's brand new website as well as an internal health and safety campaign created by Manifest, have also been incorporated to unify the campaign with Northgate's latest marketing strategy.
Rolling out across direct mail, e-shots, web advertising & radio spots, we're hoping the campaign builds upon Northgate's reputation as the Vehicle Hire company the works for you.