Northgate Vehicle Hire is a market leader in flexible vehicle hire and fleet solutions, with 62 depots across the UK and a fleet size of 52,000. After working with Northgate offering creative and web support for three years, Manifest was invited to pitch for the PR and started managing the account the following month.
Tasked with targeting regional press around each depot, trade press and vertical titles to target potential customers, Manifest was also put in charge of driving and managing Northgate?s social media. The PR was, and still is, managed through a combination of press office activity and campaign ideas, while the social media mirrored PR activity and an online engagement campaign was launched.
Between September 2011 and June 2012 the following results were generated:
Another key achievement was securing 28 pieces of regional coverage off the back of one press release in one month, and comment on the Low Emission Zone in eight vertical titles, spanning logistics, construction, automotive and plumbing.