Sandtoft Roof Tiles - Lighten the Load Adverts
Creative
Overview
Long standing client Sandtoft Roof Tiles commissioned Manifest to manage its advertising account for the fourth consecutive year. This most recent campaign has been developed to promote the value and light-weight attributes of Sandtoft's Olympus Pantile, the cost-effectiveness of the thin leading edge clay tile Cassius and the environmental benefits of the unique 20/20.
After presenting a number of options the client was inspired to choose the celestial feel as can been seen in these visuals. The campaign is primarily targeted at the building and roofing trade press with the ads seen for the first time in print during March 2010 and we'll have more visuals up in the near future.
