Tiles for the Times Ad Campaign.

Sandtoft Roof Tiles - Tiles for the Times Ad Campaign

Creative

Description

During the depths of the recession and the building trade struggling Sandtoft wanted to highlight the exceptional value their products offered through a targeted ad campaign. They asked Manifest to come up with the ideas.

Execution

If ever a campaign reflects the times it is this one. We have all heard the phrase tightening your belts - well this was the inspiration behind the campaign. However, the strap line 'Tiles for the Times' was also important and has become a key park of Sandtoft's marketing strategy.

Tiles for the Times Ad Campaign [1]