SANYO
Public Relations
Overview
Pioneering electronics retailer SANYO is looking to make a noise about its groundbreaking Linear PCM sound recorder (the smallest and slimmest in the world!) this summer. Once again, the Manifest PR team has been commissioned to crank up the volume and get people talking about the Xacti sound recorder through a mixture of traditional PR and social media outreach.
The team has put together a strategic media relations plan targeting the entire spectrum of music-related media, alongside the usual gadget-press suspects. Combined with an innovative social media outreach program, we are sure the Xacti sound recorder will launch with a bang.
Manifest's creative team is also developing a range of marketing collateral - from point-of-sale materials to direct mail - ensuring that music retailers have industry-leading marketing support for a truly groundbreaking product. We'll keep you posted on progress later in the year.
