SANYO signs up Manifest London to promote new Xacti Dual Camera range
21.01.10
Manifest Communications London has been appointed by electronics giant SANYO to promote its new range of Xacti Dual Cameras in the UK media and online. SANYO is looking to step up promotional activity around its highly successful Xacti brand and Manifest's remit will cover both traditional media relations and social media outreach.
Dominic Jones, UK Marketing Manager at SANYO commented: "The new SANYO Xacti range brings with it a number of world firsts for the Digital Imaging market and we wanted to ensure we realised its media potential."
"We looked at working with a number of agencies and Manifest's bold and innovative ideas stood out from the crowd. They not only understand consumer technology, but they also boasts genuine experience and expertise across the entire media spectrum, from broadsheets to bloggers."
The first of the new Xacti cameras Manifest will promote were unveiled at the international Consumer Electronics Show (CES) in Las Vegas this month, including the world's smallest, thinnest and lightest full HD camcorder, the SANYO Xacti VPC-CS1.
Alex Myers, Director at Manifest London commented: "It's fantastic to be working with a prestigious brand like SANYO, especially when it involves the launch of a genuinely ground breaking range of products like this."
Based on Grays Inn Road in central London, Manifest has a fast-growing stable of clients ranging from iconic photography brand ILFORD PHOTO to the first ever World Innovation Summit for Education (WISE) held in Qatar last November, where Manifest's Digital Newsroom platform was used to disseminate news to online audiences.
Dominic Jones continued: "Manifest clearly demonstrated their ability to seamlessly combine media savvy, commercial awareness and pioneering online innovation in equal measure. We are already seeing the benefits of their creativity in our press materials and the digital newsroom they have built for us has enhanced our online communications dramatically."
Myers added, "We have a very strong idea about what PR should provide for brands in an age where the media is evolving so quickly. Far from simply reacting to the changing shape of the media, we intend to drive it - and our work with SANYO will be no different."
