Manifest brews up a media storm with The End of History
30.07.10
Causing a stir in the media of late is Manifest's latest PR client, BrewDog. The PR team recently announced that the maverick independent brewery had launched the strongest, most expensive and most shocking beer in the world - The End of History.
In what could be the most controversial and opinion-dividing move the beer industry has ever seen, the 55%ABV blond Belgian ale is served from unique bottles made with stuffed animals dressed in eccentric outfits.
The End of History is the most alcoholic beer known to man and is infused with nettles and juniper berries. At £500 to £700 for just one bottle, the new beer was also the world's most expensive - although all 12 bottles sold out in under four hours. The bespoke bottles consisted of seven stoats, four squirrels and one hare and will be spread across the world to various beer collectors who snapped up their own piece of history.
The Manifest team was able to secure record coverage for the launch, with everyone from The Sun to the Himalayan Times covering the news. Television and radio also picked up the story and The End of History became an online sensation that generated more than 5000 tweets in one day and was at one point the most read story on both the BBC and Fox News websites.
BrewDog co-founder, James Watt commented:
"In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time."
