30.07.10
In a new marketing stance, Dunlop is letting its clients know they really do get what they pay for with Dunlop Adhesives' products. The ad campaign - using no ordinary ads, but Dunlop Adhesives ads - is to be rolled out initially to the trade press, targeting both suppliers and end-users, with the first ad featuring Dunlop's range of floor levellers.
...Which, in case you hadn't guessed, is no ordinary range of floor levellers, but the ultimate range of floor levellers made by Dunlop Adhesives.