Keeping the tills ringing
08.09.10
Helping longstanding client, Dunlop Adhesives, with the advertising, POS and PR around its trade mornings has been keeping us busy throughout August. The first trade day in Leeds was such a success that the specialist brand for the jobbing builder decided it ought to roll them out across the country to avoid uproar, and who best to turn to for marketing support..?
In conjunction with Dunlop's largest client, builders' merchants Selco, the trade mornings prove the commitment of the specialist brand behind tile adhesives, grout, finishing and ancillary products, when it comes to investment in training.
With product demonstrations, technical advice sessions, freebies galore, and, did we mention, great marketing collateral (?), it's no surprise the mornings went down a treat!
